Exploring Change
Exploring Change
Our client was embarking on a 3-4 year period of change, that would affect all of their 50,000+ employees and their marketplace. A cultural and skills-based supportive change was required.
Industry
FMCG
Headquarters
NDA
Founded
NDA
Company size
NDA
Overview
Our client was pressing ahead with a major company-wide change, with internal and external implications. Employees reported in several company wide forums and surveys, of feeling unsafe within this timeframe of constant and unpredictable change, citing "the change is happening around us, not in a meeting room". A global solution was required at speed.
Role
TCDS completed a full end-to-end Product Design process, from problem understanding and data capture, to prototyping and MVP, production and release, to over 30+ markets globally.
This included global audience research, with 400+ employees across 15+ locations in the EU, EMEA and APAC.
Challenge
Taking design inputs from universal products, we looked to see how we could provide a seamless and consistent experience, that was easily tailored to multiple roles across head office, factory-based and retail employees.
Each role had to be able to rationalise how this upcoming and then ongoing change was relevant to them as a person, their team, their department, location and the company as a whole. We also had to be aware of cultural nuances, team dynamics and varying skill levels, across global markets in every region.
Product
An experience-first product, completed in groups - personalised by individuals.
A six-stage, experience-driven journey, completed in teams of 3-10 people. Each stage came equipped with a BRIEF, an ACTIVITY and a MEMORY section to complete. Teams were given a private digital scrapbook, to complete as a group and a private space for each individual within that team.
Suggested timeframe was 1-3 weeks per stage, completed alongside daily work tasks. Each activity was easily tailored to their day-to-day role - by the individual, meaning no extra time outside of the working day was required. Teams could reflect and re-run the activity as many times as they required.
The memory was personal to the individual. The intention being, by the final stage, users will have a mapped out journey of how far they've come. How they've explored their goals as a group and personally, where they've had wins and where there is still work to be done.
Supporting material was provided per-stage, meaning users could focus on the task at hand.