Smoke-Free University
The Smoke-Free University within Philip Morris International approached us to revamp their LXP community. They wanted not only a visual overhaul, but also an improved user experience for navigation. Additionally, they sought a more efficient way for their internal team to maintain their online presence and host company-wide updates on their smoke-free products, science and knowledge-sharing.
Task
We followed our product design process; mapping out the current situation, journeys and understanding where users were dropping off. The goal was to help users see the breadth of self-service content and cohort-based programs available, without long session times and dated UI.
| Primary #620A96 | ◯ | |
Deep Purple
| Green #27B198 | ◯ | |
Green
| Blue #02B1E0 | ◯ | |
Light Blue
| Black #0F0F19 | ◯ | |
Moonlight Black
Standardising the colour palette and fonts with the external brand helped create the connection we needed for employees.
Closer alignment in colour gave us more freedom to experiment with shapes and storytelling through other brand elements.